5 Types of Business Videos For a COVID-19 World
Here’s a quick rundown of the 5 types of business videos most requested since the pandemic started. TL;DR in bold.
WALKTHROUGH
If you’re a business that relies on a physical space to display your products or is part of an experience people are certainly interested in a walkthrough video. It can act either as a replacement for an in person visit or as a warm up to become comfortable and familiar with the space ahead of time.
Art galleries are an excellent example for a walkthrough video. They rely on people being in their space and experiencing the art. However many galleries are only open for appointments, this creates a gap between a show and potential buyers. How can they know if it’s worth taking a look.
A walkthrough video can be an excellent introduction to the galley and the work on display. You can even check out an example we created for Christine Ferrouge’s show at Gray Loft Gallery here.
HOW TO
How-to videos are pretty self-explanatory. This can be anything from the most commonly asked questions about your services to expert knowledge that you’ve accumulated over the years. Being helpful is a great way to attract prospective clients because hopefully you’ll be even more helpful once they are a client, and can cut down on service calls from existing clients.
They can be a short series of videos or a longer form video showing a more involved process for your product or service. It can be a highly produced video or simple uploads shot on a phone, the only rule is provide useful information.
HIGHLIGHT/TESTIMONIAL
This can be a broad category of video and depends on your industry and customer base. If your company does any type of events or shoots video for any reason a highlight video is a great addition to your video content. This is also a great option for our COVID-19 world if you already have the the video footage as it may require very little or no additional filming, only editing.
If you’re in almost any kind of service industry your highlight video will focus on your customers journey. Ask your favorite customers to provide a testimonial, this can be a very lightweight video production, it can even be recorded through Zoom (or your preferred video conferencing service). The goal is to highlight your customers and how they drive you to go above and beyond for them.
COMPANY INTRODUCTION
Every company should have a company introduction video. It’s the best way to show your company’s vision, personality and mission in an entertaining and easy to understand way. Nobody wants to do more work and read a long manifesto on your website.
Creating an engaging video that matches your company’s personality and showcases your unique work is the best way to make a visitor into a true fan. In fact, people stay on a page 2 minutes longer if it has a video. That may not sound like a lot but just like first impressions it only takes seconds, imagine having twice as much time to make a good one. For an example, check out one we created for Paco Asensio Woodworking.
LIVESTREAMING
Livestreaming (officially one word) has become one of the fastest growing video segments since the coronavirus pandemic started. Livestreaming in the past has been an add-on option for many live events. Now that most gatherings are not happening, livestreaming is one of the few options that get people to interact in real time.
Customers buy from brands they like and trust. The best way to build trust is by getting the customer to know the team behind it. Livestreaming authentically builds that trust like no other video format.
As an added benefit the barriers to livestreaming are low. Almost anyone can do it at a basic level. For more information on the different setups, from basic to professional, check out this article from PremiumBeat.com.
Live video should be interactive and fun, and viewers comment up to 10 times more on live videos than on regular videos, according to Facebook. You can check out livestreams we have done for Oakland Art Murmur here.
