4 Valuable Videos for Architecture Firms
There’s no doubt video is a valuable asset for any company in the architecture or construction field. Video marketing in particular has seen an explosion with more affordable video production and easy consumption on phones and computers.
Video is an excellent way to pair visuals of incredible spaces and a description of all the considerations that went into designing and building it.
Here’s some ideas on what video we recommend producing first when getting started in video marketing.
PROJECT SHOWCASE
Every project a firm completes is a major accomplishment for the client and firm. You’ve collaborated likely for years and have fulfilled a idea that will serve the client for years to come. All the issues and complexities come together to form a functioning living or working space that inspires those who enter.
Encapsulate the design team, the intentions of the designers and the delight of the client in a project showcase. Give viewers a peek into the design process, a behind the scenes look and an understanding of what makes your project unique.
There are many examples of design considerations that many may not know about or realize. While a LEED platinum designation is great, a video helps people understand what choices when into the achieving that.
What you can include in a project showcase video:
Issues with existing building
Required retrofitting
LEED designation
Design philosophy
ADA accessibility considerations
Site and environmental constraints
Clients special needs
Material selection
CLIENT TESTIMONIALS
Client testimonials are one of the most important factors in clients choosing your firm. You have a process, you have a philosophy, but how satisfied are your clients at the end of the process.
Your clients want to hear from people like them, nothing stands out to a potential client like an existing one who is thrilled my your work.
Whether it’s a multinational business or a residential client, they all have their needs. Showing that you can listen and incorporate those the better your testimonials will be.
A written testimonial is the baseline for a review but having your excited and happy clients on camera takes their credibility to the next level. And these can be included in other video like the a brand intro video or showreel.
DESIGN PROCESS
Starting a construction project is a big task, even seasoned professionals may be hesitant to ask, what’s next? Help potential clients through the process before they sign on to see how you handle the process.
You may be thinking, we’ll I talk to them about the design process when we meet for the first time. Unfortunately, in reality there is no much information online that clients may not consider you if you don’t have that information available before contacting you.
Today, potential clients often have more information about your competitors than you, they do much of their research online before ever contacting you. Once they do reach out they have likely already made up their mind on who to hire.
So, giving viewers a good idea of your design process and philosophy helps clients know what to expect once they’re under contract.
THOUGHT LEADERSHIP
Thought leadership on one of the best ways to establish yourself as an expert in your field, and the best way to communicate ideas is through video.
Therefore, one of the most effective ways to build an audience for your expertise is through video. Content designed either as part of an ecosystem or cornerstone piece can work to reach your audience in whichever format they prefer.
Here’s a list of through leadership ideas:
Design philosophy
Observations on specific use cases
Materials analysis
Trends in the industry, with your perspective
This is just a start, thought leadership is a big term and may be intimidating. The easiest way to find what you want to be a leader of is finding an area of architecture you’re passionate about and making any content you think is relevant. Here’s a great example of an architect finding a niche that lead to long term success.
Visible Expert℠ Profile: Sarah Susanka
Hopefully these video ideas have inspired your marketing. If your firm wants to build a better marketing plan video is the best place to start.
