Verallia USA x Petit Pot:

Building Social Proof Through Video Testimonials

Verallia USA, the American branch of the world’s third-largest glass manufacturer, faced a unique challenge: building a stronger presence in the U.S. market. While Verallia’s headquarters in France successfully uses client testimonials to showcase their expertise, Verallia USA, based in Fairfield, California, sought to replicate this success by creating videos that highlight their partnerships with American brands.

One standout partnership was with Petit Pot, a French-inspired pudding company based in Emeryville, California. Verallia partnered with Petit Pot early in their manufacturing journey, helping them reduce the weight of their glass jars by 30% to meet sustainability goals. This long-standing relationship exemplifies Verallia’s commitment to sustainability and its role in fostering client growth.

Behind-the-scenes look at a video production crew filming a corporate video in a Bay Area warehouse. The setup includes lighting, tripods, and audio gear, showcasing corporate video and marketing services in San Francisco and Oakland.

Services Provided

  • Creative Direction

  • Location Scouting

  • Storyboarding

  • Video Production

  • Video Editing

  • On-Location Videography

  • Motion Graphics

  • Sound Mixing

  • Color Grading

Challenges Before

  • No video content to establish Verallia USA as a trusted glass manufacturer in the U.S. market.

  • Limited awareness among American brands of Verallia’s expertise and commitment to sustainability.

  • A need to showcase successful partnerships that resonate with their target audience—companies in the food, wine, and spirits industries.

Our Production Plan of Attack

  • Strategic Storytelling: Crafted a narrative emphasizing Verallia’s unmatched expertise in glass manufacturing, its focus on sustainability, and the success of its partnership with Petit Pot.

  • Efficient Execution: Planned and executed a two-day shoot across multiple locations (Emeryville, and Fairfield, CA) to capture all necessary interviews and contextual b-roll.

  • Polished Post-Production: Delivered a two-minute testimonial video and a 30-second cutdown, optimized for trade shows, social media, and Verallia’s digital campaigns.

  • Documentary-Style Approach: Conducted interviews, with Petit Pot’s CEO and Production Manager to provide authentic insights into the partnership, complemented by b-roll of Petit Pot’s assembly line.

  • Showcasing Innovation: Highlighted Verallia’s lightweight glass solutions, thermo-sealing technology, and commitment to reducing carbon emissions.

2 Minute Video

30 Second Cutdown

Client Feedback

“We just previewed the first draft, and it’s looking amazing! You really did our partnership and operation justice.”
— Dakota, Petit Pot
“Peakbound Studio was an absolute pleasure to work with! From concept to execution, their team delivered high-quality, compelling videos that exceeded our expectations.”
— Léa, Verallia Marketing Manager

Qualitative Results

  • Strengthened Verallia USA’s brand presence in the American market.

  • Positioned Verallia as a sustainability-focused, client-centered manufacturer.

  • Provided Petit Pot with valuable content to showcase their own brand values.

  • Unexpected Opportunities: Petit Pot’s enthusiastic involvement in the project deepened the partnership, opening the door for future collaborations.

Why Choose Peakbound Studio?

We specialize in video production, video editing, and videography services tailored to help Bay Area brands tell compelling stories. Whether you’re a global corporation or a local business, we create high-quality videos that build trust, drive engagement, and deliver results.

The End…of this Story.
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